“The result: culture ‘by design’ (not by accident), consistent and targeted communication, and a meaningful suite of brands that the whole team is passionate about…”
When we set out to build an innovative B2B company in the already crowded financial services industry, one of the first things we did was work with Brand DNA to determine our company’s brand essence. This was an invaluable exercise to undertake so early in our development. With Brand DNA’s guidance, we had the debates we needed to have and quickly achieved agreement across all team members on exactly what our company and its associated brands were to stand for. From this, a clear and tangible blueprint was created that has helped us enormously throughout the establishment of our business.
The result: culture ‘by design’ (not by accident), consistent and targeted communication, and a meaningful suite of brands that the whole team is passionate about.
Avril Smith
Head of Marketing & Communication
Enterprise121 (A Commonwealth Bank business)
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