“The manner in which you were able to facilitate the group sessions played a huge part in ensuring that our Brand Charter is truly one to which we are all committed. Your ability to draw information out of quite a disparate group was impressive…”
The outcomes of working on our brand charter with Brand DNA have brought a real focus to how we now manage our interactions with members, supporters, the media and other key stakeholders. The results are already beginning to show in our research!
Involving key personnel from across the club has resulted in all areas of the marketing department and more importantly the football department understanding and feeling they have some ownership of the brand and how we want it to be represented.
I have to say that the manner in which you were able to facilitate the group sessions played a huge part in ensuring that our Brand Charter is truly one to which we are all committed. Your ability to draw information out of quite a disparate group was impressive.
Michael McKenna
General Manager – Commercial Operations
Essendon Football Club
Tags: Art-with-Heart, Artwork-for-auction, Brand-Agency, Brand-Design, Brand-Strategy, Corporate-Image, Graphic-Design-Melbourne