“Having worked with Brand DNA on 3 brands with 3 companies, I can’t imagine not using them and their expertise in creating a brand…”
In order to truly create a brand, you have to deal with the many layers which comprise a brand. The starting point for me has been the Brand DNA workshop. The outcomes of the workshop are the launching pad for giving meaning to a brand at the same time as bringing colleagues along a brand journey. The workshop creates a common understanding of brand and gains instant buy in through the creation of the brand foundations. This buy in makes it easier to align the tangible and non tangible brand components post workshop.
Having worked with Brand DNA on 3 brands with 3 companies, I can’t imagine not using them and their expertise in creating a brand. Peter Singline has an amazing depth of knowledge and understanding when it comes to brands. Peter has an ongoing relationship with Chemmart, he continues to work with and challenge us on our brand.