08.31.09

“After a rigorous process with Brand DNA and Storm we have refined the essence and values of the Wizard brand so it can continue to grow in Australia and to take on the world…”

At Wizard we needed to sharpen our focus on the heart of the brand and how to remain truly consistent. Now that we are owned by a global corporate we needed rigour and process around the Wizard brand that was born out of intuition and hand fed through to maturity by the founding directors and staff.

After a rigorous process with Brand DNA and Storm we have refined the essence and values of the Wizard brand so it can continue to grow in Australia and to take on the world.

Brand science aside, working with Brand DNA and Storm was a joy.

Jill Emberson
National Product & Marketing Manager
Wizard

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