“They helped us to create our desired future, create the plan to achieve it and articulate the desired brand experience to every single employee from station staff to the CEO…”
Having worked with Brand DNA & Storm on 4 brands with four different companies, I cannot imagine not using them and their expertise in a creating a brand. I first worked with them at National Express when we launched
M>Train and M>Tram.
The Brand DNA process allowed us to identify the unique and differentiating features of our brands. They helped us to create our desired future, create the plan to achieve it and articulate the desired brand experience to every single employee from station staff to the CEO. It was intellectually rigorous at the same time as being inclusive and fun for everyone.
Storm Design had the unique ability to turn the intangible brand attributes into the tangible. They had an ability to create brand hierarchies not only within each brand but across 3 brands. Whether it was from rolling stock livery, train timetables, station signage or seat fabrics, every customer touch point was given careful attention to ensure it was truly representative of the brand.
Yes, the experience was that good that they have been highly valued business partners to me ever since.
Meg Hurley
Sales & Marketing Manager Australasia
ANSVAR Insurance
Tags: Art-with-Heart, Artwork-for-auction, Brand-Agency, Brand-Design, Brand-Strategy, Corporate-Image, Graphic-Design-Melbourne