Choosing the Right Channel for your Brand Communication

brand designers Melbourne

So you’ve got a great brand campaign idea, and you’ve got a great integrated channel strategy – but have you checked recently to see how the two are integrating? Sometimes with brand communication campaigns, the best ideas on paper don’t turn-out to seem so sweet in real life. I’m sure in the board room back at police HQ, the idea to use You Tube as a channel for officer recruitment seemed like a brainwave at the time.

Dave Ansett, Brandamentalist
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Designer of Non-violent Brand Communication

4 Comments

  1. That’s right Derek, the thing about brand is it is all in the subtleties, and automated content management systems like the ad placement on You Tube can miss that critical filter of brand relevance that a professional brand agency has such a good feel for.

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