Making Future Magic – iPad Light Painting

brand communications agencies Melbourne

A creative collaboration between London-based creative communications agency Dentsu and Berg, a design consultancy – literally painting with light from an iPad. As with all these creative applications of technology, the complexity of the process to deliver such a simple visual is a bit mind blowing. Check the video after the jump.

The short film is part of the Portable Film Festival. You check the festival, vote for this film and lots of other delicious eye candy here.

[vimeo]http://vimeo.com/14958082[/vimeo]

“We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.”

They’ve collected some of the best images from the project and made a book of them you can buy: bit.ly/​mfmbook

Dave Ansett, Brandamentalist
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Brand Designer and Future Maker

Read more at the Dentsu London blog:
dentsulondon.com/​blog/​2010/​09/​14/​ light-painting/

and at the BERG blog:
berglondon.com/​blog/​2010/​09/​14/​ magic-ipad-light-painting/


6 Comments

  1. Thanks Ron, It with so many iPods in the hands of so many creatives, it was only going to take so long before these creative applications of the technology started appearing – it’s always been such a strong part of the Apple brand appeal.

  2. What a sublime piece of brand communication and animation all rolled into one and I’m still trying to get my head around the complexity behind creating something like this – a question for you Dave; iMac, iPod, iPhone, iPad. . .what next!

  3. Domma, I’m wondering whether Apple’s next play is integration – a unit that combines TV, Apple TV with iPad flexibility – who knows. But what’s for sure is the Apple brand will continue to connect with creatives who will produce this type of magic and continue to propel the brand.

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