Heart over head. Inclusion over ego. United by passion, we go all in.
As advertising and brand communications design blurs into content and merges with brand story telling, we the consumer get to sit back and enjoy the show. In the current stand-up slug-fest between the sports brand, adidas have just delivered the latest hay-maker with this cool clip (see it after the jump).
The clip was shot by Romain Gavras, known for his work with the Parisian electro outfit ‘Justice’ and pop-provocateur M.I.A. The track is previously unreleased ‘Civilization’ – the first track off the yet to be released new Justice album. The shoot features Los Angeles band The Like, DJ legends Medhi, Busy P and A-Trak, hip-hop star B.o.B, Dennis Busenitz and the adidas Skate Team, Katy Perry, fashion designer Jeremy Scott, footballers David Beckham and Lionel Messi and Chicago Bulls star Derrick Rose.
Talk about lining-up the cool kids. It’s the first time in adidas’ history that every face and side of the brand has been brought together in one place to represent a snapshot of the brand.
You can check more here: www.youtube.com/adidas
- Adidas ‘Is All In’ with a Unifying Global Ad Campaign (great-ads.blogspot.com)
- Adidas: Adidas is all in (ibelieveinadv.com)
- Adidas fires up its largest ad campaign ever (adweek.blogs.com)
- all adidas ad: Consumers are not one-dimensional (karllusbec.wordpress.com)