Excuse the Pun
Our precious little corner of South Melbourne in Australia is something of a hot spot for houses of ill-repute – yep, we have more than our share of knock shops in the neighborhood. One of the locals is Gotham City, House of Sin – who recently reminded us of the critical role brand communication plays in business success no mater which segment of the market you’re in.
Last week I snapped this pic of one of the Gotham City fleet of vehicles and couldn’t help but be impressed by the attention to brand detail. Yes the van is on-brand, as is the matte black spray job and graphics – but it was the number plate that demonstrated these guys are not just serious about late night pleasure – but also about building their brand.