Hey, Brand Builders – You Can't Fake Expertise

visual identity design agency Melbourne

You Can’t Fake Expertise.
There are many things to hang your hat on when it comes to differentiating your brand from the competition: tradition, price, product, service, and of course expertise. If you’re the best at doing what you do, you’re quite entitled to raise your reputation like a flag and build your brand positioning and brand identity around it. The only problem is you need to be absolutely sure you are the expert – if-not, your market is sure to spot any tell-tale signs and the gig will be up. As mothers have lectured their daughters for centuries: ‘once you’ve lost your reputation, recovering it can be nigh-on impossible’.

Dave Ansett, Brandamentalist
Brand Obsessive
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