Vodafone's Recharging Truck – A Bold Brand Gesture

It’s all about brand design for customer connection.
For brands looking to create bold and memorable brand gestures it’s all about finding a time and place to connect with their target market in a way that adds value to their lives. vodafone has just developed its ‘VIP recharging truck’, a solution for mobile charging at outdoor and multi-day festivals throughout the UK.

The Recharging Truck can handle an impressive 2,000 handheld devices at once. It features a large compartment that pulls out from the truck with individual cubbyholes inside and will provide a ‘money can’t buy’ service to its vodafone customers at these outdoor festivals and events throughout the UK over summer. We love the the exterior of the truck which features a graphic of the british flag – a top notch bit of brand communications design if ever I’ve seen one.

Dave Ansett, Brandamentalist
Designer of high voltage Brands
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We found this little beauty on thenextweb
all images courtesy of nextweb

4 Comments

  1. What an impressive bold brand gesture by Vodfone! You can imagine how annoyed non Vodafone customers would be if their mobile ran out of juice – makes you wonder how many may in fact jump providers?

  2. Spot-on Marcus, not only is Vodafone providing their customers with a great brand experience, but they’re providing a distinct point of difference between them and their competitors in the Telco brand space.

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