A Social Media Holiday

The turn of Winter makes the mind wander to travel
Winter has hit with full force here in Melbourne and most minds in the studio have been wandering to ideas of travel and sun. Some of us, the fortunate ones, have been quite lucky to see a little bit of sun so far. I was one of these lucky people. While exploring the Daintree Rainforest (situated in Tropical North Queensland) with my partner Sarah, I realised I could definitely be more proactive in capturing in a creative way, the unique travel experiences that I have with her.

In times of heavily used social media, youtube, facebook, twitter and vimeo (just to name a few), we see more and more people using technology to share unique travel experiences in creative ways.  Some great examples of people capturing their own personal journeys came to my mind. See after the jump.

The Longest Way by Christoph Rehage
Christoph had big plans of walking Beijing to Germany, despite falling short he managed to clock up a staggering 4500km in 1 year. He captured his personal journey in a fun and unique way and shared it on Vimeo, take a look:

[vimeo]http://vimeo.com/4636202[/vimeo]

Feet First by Tom Robinson
Tom Robinson is an English photographer who while traveling put together a series called Feet First. The title of his project is pretty self explanatory with Tom shooting his and his partners feet throughout there trip. A very cute creative execution.

To see more of Tom’s photography click on the link: www.tomrobinsonphotography.com/feetfirst.html

Where the Hell is Matt? by Matt.
Who could forget this guy? In 2006, Matt took a 6 month trip through 39 countries on all 7 continents. Matt’s videos posted on youtube made him an instant star. Going viral these two videos alone have clocked over 53 Million visits.

In the last decade, social media has created a unique creative platform for people to capture personal journeys throughout the world. We now have the opportunity to share great places and experiences in a way that has never been done before. The power of these world interactions is definitely refreshing to see when working away at one’s work desk as they provide a great insight into the human spirit and the amazing world in which we live.

Tim Wood
Design Creative

For monthly updates of our thinking, click here to receive our free Brand Newsletter

Header image of the Daintree Rainforest found here

5 Comments

  1. Love this Tim. The theme got me thinking of other ways to mark travel and create rituals. I know we make an iPhoto book of every family holiday we take. But one of the best ideas I’ve come across is a friend of mine who travels regularly for business. On every trip he writes a letter to his two young children about life. When they turn 18 he’s planning to give them a book of his letters – such a beautiful idea.

  2. Great post Tim. I love how you have managed to find so many different ways to express the joys of traveling, each unique and reveals an insight in to the personalities of the travellers.
    Thanks for the great post.

  3. Sensational blog Tim! After recently returning from a holiday in the sun (yes I too am one of the lucky ones) it brings a smile to my face in being able to share these unique and personal travel experiences.

Post a comment

Tags: , , , , , , , , , , , , , ,