Brand Teaser – An Inspired Trailer for the Melbourne International Film Festival

brand agency Melbourne

Creating Brandticipation for the MIFF
Just caught onto the trailer for the Melbourne International Film Festival which opened last night. With more than 500,000 YouTube views already, can’t say I’m leading the pack on this one, but absolutely worth the1 minute 32 investment of your day. The festival goes out on a limb, ‘taking the piss’ out of the sort of film that most associate with international film festivals in order to differentiate and flip perceptions on their head. But more than anything else, the trailer is just a wonderful little piece of short film making – I’ve been chuckling about it all morning. Enjoy the clip after the jump…

http://www.youtube.com/watch?v=QupzG_4RaAQ&feature=related

Directed by Steve Ayson and written by Nick Kelly, of the advertising agency Clemenger BBDO
Melbourne International Film Festival Site: www.miff.com.au

1 Comment

Post a comment

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,