Melbourne Skydive Centre Emotional Brand Design

Occasionally we come across a emotive piece of brand design which for us stands out as a powerful communication. Melbourne Skydive Centre’s promotional video, is beautiful, majestic and awe inspiring, connecting Melbourne Skydive Centre as a unique experience to people’s emotional needs and personal aspirations. See after the jump.

Experience Human Flight
In February 2011, the five times world champions Fred Fugen and Vince Reffett from Soul Flyers were invited to Melbourne to provide advanced 3D coaching to some of Australia’s leading Skydive athlete talent.

[vimeo]http://vimeo.com/22428395[/vimeo]

As an brand design promotional video goes this is a ripper. Pushing the boundaries and limits, Melbourne Skydive Centres’ video creates a connection with the people as a means of enhancing reputation and creating differentiation. The video takes us into a world not usually seen by people who sit behind a desk all day, challenging the delicate juxtaposition of the beautiful frailty of life itself.

Tim Wood
Design Creative

For monthly updates of our thinking, click here to receive our free Brand Newsletter

(Video produced by the talented Melbourne based Betty Wants In)

5 Comments

  1. Thanks for the post Tim. What a beautifully shot brand experience. It manages to create another level of emotions besides the regular “farrrrrrrrrrrrrrrrrrrrk” that is associated with sky diving. Well done

  2. Sure is a ripper video Tim! Just love the slow mo, the choice of music is spot on and some of imagery makes it look as though they’re skydiving from a hug altitude and reentering the earth’s atmosphere.

  3. Design Bridge blog

    […] And finally, Paul Silcox sent in this fantastic video campaign for the Melbourne Skydive Centre, created by Betty Wants In, which completely abstracts the sport and takes it to a dreamy, dance like short film. If this doesn’t inspire you want to jump, I don’t know what will! Found via TrulyMadlyDeeply’s site […]

Post a comment

Tags: , , , , , , , , , , , , , , , , , , ,