Yes, Facebook is the new brand frontier.
Like it or not, with more than 300 million (yep million) Facebook users and 695,000 Facebook updates every minute, if your brand has any kind of consumer facing relationship, you absolutely need your Online Brand Strategy to include Facebook.
There are plenty of brands of Facebook. As a channel, Facebook is a perfect environment for executing brand strategy, brand storytelling and presenting your brand’s corporate image to the world. But starting a Facebook page and attracting ‘friends’ and ‘likes’ is not even table-stakes any more. The brands who are leading the way in the world of Facebook are creating truly interactive places for their brand fans to go and connect with their brands in ways that clip neatly into their lives from entertainment to information. Recently AWWWARDS (The awards for design, creativity and innovation on the Internet) voted on the 20 best Facebook pages on the net. I was immediately impressed by the way in which these brands have integrated their Facebook brand communications into their greater marketing and brand strategies. There are no walls of brand centric photos and comments, but rich places for their customers and target audience to visit and spend their valuable time.
Here’s the list of the top 20 as voted by AWWWARD – A must read for anyone and everyone tasked with managing their brand’s online communications. This is not a five minute read – so go make yourself a nice cuppa, switch the iphone to silent, and give yourself a good hour to explore, absorb and dissect what these leading online brands are doing with their Facebook strategies – there are many lessons to be learned.
- Harley Davidson
- Mont Blanc
Some info about AWWWARD