20 Best Brand Facebook Pages

online branding agency Melbourne

Yes, Facebook is the new brand frontier.
Like it or not, with more than 300 million (yep million) Facebook users and 695,000 Facebook updates every minute, if your brand has any kind of consumer facing relationship, you absolutely need your Online Brand Strategy to include Facebook.

There are plenty of brands of Facebook. As a channel, Facebook is a perfect environment for executing brand strategy, brand storytelling and presenting your brand’s corporate image to the world. But starting a Facebook page and attracting ‘friends’ and ‘likes’ is not even table-stakes any more. The brands who are leading the way in the world of Facebook are creating truly interactive places for their brand fans to go and connect with their brands in ways that clip neatly into their lives from entertainment to information. Recently AWWWARDS (The awards for design, creativity and innovation on the Internet) voted on the 20 best Facebook pages on the net. I was immediately impressed by the way in which these brands have integrated their Facebook brand communications into their greater marketing and brand strategies. There are no walls of brand centric photos and comments, but rich places for their customers and target audience to visit and spend their valuable time.

Here’s the list of the top 20 as voted by AWWWARD – A must read for anyone and everyone tasked with managing their brand’s online communications. This is not a five minute read – so go make yourself a nice cuppa, switch the iphone to silent, and give yourself a good hour to explore, absorb and dissect what these leading online brands are doing with their Facebook strategies – there are many lessons to be learned.

Some info about AWWWARD

The awards for design, creativity and innovation on the Internet, which recognize and promote the best web designers in the world. Awwwards are the awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world.

3 Comments

  1. I agree Dave, they have really integrated their brand communications well. This is the first time I have seen these pages, immediately I see value in owning your facebook page. It is almost like a free second website that to be honest gets a hell of a lot more traffic than any of these brands websites. Facebook the new brand frontier.

  2. […] Social media has provided a mechanism for creating a critical mass, providing a rallying point for disenfranchised consumers that was previously not available. However there are still too many instances of BAD profits being made by companies to suggest that the pendulum has totally swung back in favour of consumers. The Bain consulting team behind the Net Promoter research tool consider BAD profits as those earned at the expense of customer relationships. Whenever a customer feels misled, mistreated, ignored, or coerced, profits from that customer are deemed BAD. In many instances the source of the BAD profits are hidden, but in other instances they’re blatantly obvious. Regardless, they are plentiful. In our own little world we constantly feel a sense of dismay at how four- and five-star hotels feel the need to charge you for WIFI while the local café down the road turns it on for free. Or the fact American Express charges merchants a higher fee than the bank’s credit cards and that we the customers get slugged the difference at point of sale by the retailers. Then there is the ultimate slap in the face when you book flights with your credit card and have Qantas charge you a fee per person traveling on the booking, when it is simply the one financial transaction. There are plenty more examples of the ‘screw you’ customer mentality shown by business from huge petrol price swings to the numerous banking fees. Consumers in most cases still cop it, regardless of our more informed and connected social media world. […]

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