Brand Communication. Move, Eat, Learn – Capturing the Spirit of Travel

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Viral Brand Story Telling Captures the Spirit of Travel
3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage = a trip of a lifetime… all to turn 3 ambitious linear concepts based on movement, learning and food ….into 3 beautiful and hopefully compelling short films; Move, Eat & Learn.

Originally commissioned for STA travel, these videos created by a trio of Australian mates (Rick Mereki : Director, producer, additional camera and editing, Tim White : DOP, producer, primary editing, sound, Andrew Lees : Actor, mover, groover) have taken on a life of their own with more than 5.5 million views to-date in a matter of a few short weeks. Another example of high quality content leveraging the power of viral to create incredibly high ROI brand communications. Check the three great clips after the jump…

[vimeo]http://vimeo.com/27246366[/vimeo]

[vimeo]http://vimeo.com/27244727[/vimeo]

[vimeo]http://vimeo.com/27243869[/vimeo]

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These films were commissioned by STA Travel Australia: youtube.com/​watch?v=EcOgjrRWx_Q

All Music composed and performed by Kelsey James (kelseyanne.james@gmail.com)
You can check the soundtrack available here: itunes.apple.com/​au/​album/​fall-to-eat-soundtrack-single/​id456118539

Dave Ansett, Brandamentalist
Traveling Brand Designer

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7 Comments

  1. A very simple and effect piece of viral brand story telling for STA Travel. Move Learn Eat definitely fits into the genre of a social media holiday. I always envy the lucky people who are paid to do this kind of brand communications. For example ‘Where the hell is Matt?’ got hired by Stride Gum brand to travel the world and do his dance. Aaaahhhhh! Get paid to travel! It would be sensational!

  2. Thanks Anne, so often the most effective brands are those that capture an authentic emotion like this campaign for STA Travel and also the Stride Gum campaign with Matt. Not sure there’s a recipe for scoring a gig other than do something remarkable, viral and authentic yourself and put it our there.

  3. I leave for South America next Thursday!! Woo (First O/S trip since 2007) But in all seriousness I think travel is one of the best ways to re-invigorate and inspire us as creatives and brand creators. This campaign gives me goose bumps and makes me want to pack a backpack and set off on an adventure. They’re amazing.

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