Lego Love – A Pure Expression of Brand Passion

brand agency Melbourne

Brand Envy Pure and Simple
Yeah I know we bang-on a bit about Lego and the extraordinary level of loyalty, even obsession the brand creates. But we wouldn’t if there weren’t so many great examples of passion for the brand, a level of passion most businesses can only stand-by and admire with envy.

A US film maker has recently created a Lego stop-animation film to… you guessed it – propose to his girlfriend.

Walt Thompson has spent 22 hours shooting 2,600 pictures along with unmentionable hours of editing to create a Lego inspired marriage proposal for his girlfriend of four years. Like all good love stories, the film captures the moment they first met, as well as highlights of their time together, and reportedly depicting the couple in Lego outfits which match the clothes they were dressed in when they met.

[vimeo]http://vimeo.com/34632994[/vimeo]

Of course the short film concludes with a wedding ceremony. Notable guests actors include in the film include Indiana Jones, Luke Skywalker, and Han Solo in carbonite, on hand to officiate the nuptials. The big question is, was all the work worthwhile? Reportedly, the answer was ‘yes’ and the couple plan to get hitched in 2012.

Can there be a much higher tribute to a brand than to be woven into the most important and valued moments of our lives?

Dave Ansett, Brandamentalist
Creator of Brand Obsession
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A Proposal in stop motion by Firepit Productions
Music; ‘Don’t wait too long’ by Madeleine Peyroux
Spotted on cnet and Design Boom.

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