Leveraging Olympic Sponsorship Branding
Of the many brands shelling-out mega bucks to be officially connected with the London Olympic brand, Coke have proven once again to be masters at leveraging that relationship through their most valuable brand assets – their packaging design.
And in the US market Turner Duckworth have designed 6 limited edition Coke cans to mark the sponsorship. I don’t know about you, but for me the global packaging design campaign captures the spirit of the Olympics far more effectively than the designs for North America. I’d love to hear your views too.