Brother creates a memorable brand campaign for their new Printer 3.0

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Creative Brand Campaign Shows How Much the Times are A-Changing
Technology brand Brother have put together a creative campaign to launch their new range of printers they’re calling Print 3.0. The creative is built around a scrapheap orchestra compiled of redundant printers, scanners, copiers, faxes, hard drives and modems, whose mechanic whirs, beeps and growls have been composed into a cover of Bob Dylans; ‘the times they are a-changing’.

http://www.youtube.com/watch?feature=player_embedded&v=d837riy56Ug

Dave Ansett
Chief Cre­ator of Brands

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Credits: Chris Cairns and Isthisgood?
Spotted on: thecreatorsproject.com

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