Print meets digital retail – Esquire Magazine launches on-page shoppable content

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In a fascinating transition in the print/digital revolution, Esquire magazine is launching a new digital retail functionality in its December print issue, set to hit the streets on November 20th.

Using smartphone app Netpage, readers can scan individual pages of the magazine, which are then viewed on their phones in PDF format. Users can then save, share and in some cases, shop the products featured on the PDF pages right from their phone’s screen.

Hello digital future.

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Dave Ansett
Chief Cre­ator of Brands

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1 Comment

  1. What a stupid idea! Putting PDF’s on the phone is ludicrous in this day and age.

    Instead they need a digital (HTML) version of the mag. Simple QR codes will do the trick to link reader to the online article. And by the way there are already a host of other digital magazines/blogs already doing this for products, e.g. UnCrate.

    I guess they need to support (i.e. justify) their current printed page production methods – but there’s a better way these days.

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