Vespalogy – An animated tribute to one of the worlds most loved brands

brand strategist

A Tribute to Authentic Brand Strategy and Design
Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to the present day. Over the last seventy years few brands have evolved their product so little, yet remained the iconic market leader – a truly inspiring example of brand strategy embracing authenticity, driven through product design (with the odd amusing exception) – Check the animation after the jump…

[vimeo]http://vimeo.com/67543910#[/vimeo]

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