Heineken has teamed up with 40 sport, art and entertainment legends to create a series of one-off posters to be auctioned in support of global non-profit, Reporters Without Borders.
‘The Legendary Posters’ campaign is an extension of the Heineken Legends brand platform and is the brainchild of Amsterdam ad agency, Wieden + Kennedy. While each work began as the same simple canvas, many went on quite a journey in their creation; some bearing impressive war wounds from their epic adventures, others unique signatures from their collaborators. Each poster has a story to tell, having traveled the globe to play fire tennis with Jimmy Connors, go kite surfing with the world champion in Cape Verde, climb Mount Kilimanjaro or jam with a band in Russia. One was even sent up to space in the form of a paper rocket! Artists from around the world also created more conventional works of art, a selection of which are pictured below.
The partnership with Reporters Without Borders – a global non-profit dedicated to protecting journalists and freedom of information – reflects Heineken’s “strong brand belief that crossing borders enables people to get the most out of life.”
For the full gallery of posters and the prices they fetched at auction, check out thelegendaryposters.com