Branding Father's Day 2014

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With Father’s Day coming up in Australia, it’s another chance for retail brands to get us to spend.
Who do you think is doing a good job of connecting their brand with Father’s Day?

Unfortunately there are very few offerings worth sharing this year, especially from Australia. Bundaberg’s effort is perhaps the standout. A PC busting ad that is supported by strong social campaign that encourages Aussies to celebrate and share their ‘old school dads’ and connects nicely with the brand’s heritage.

From overseas (where they celebrated Father’s day a few months ago), Dove is the one that seemed to get the most recognition and traction across social.

Seen any other great Father’s Day ads? Let us know below and we’ll update the blog.

A selection of Father’s Day ads for 2014

Bundaberg Drinks: A tribute to old school dads

Adrenalin: Free Bonds Promotion

Dove: Calls For Dad #RealDadMoments

Oral B: The Power of Dad

Not on the High St: Here’s to Dad’s


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