Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a good dose of the warm and fuzzies.
The ad features a lamb wandering around a house trying to find the softest pile of stuff to have a nap on. Cute. Now this isn’t rocket science (Kleenex we’re looking at you) but using baby animals to sell a product you use to ‘clean your behind with’ is nothing new, but anything this cute is well worth a look!
Storytelling draws an emotional response that is a powerful communication tool for any brand, and this advertisement does just that. This ad is so simple yet effective marketing, and it conveys Lambis mission; “to add softness in people’s lives, because we believe softness can actually make a difference.”
Corny or not – you gotta love a cute animal ad!