Denmark's Playtype Font Foundry launches a Concept Store

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We love a good design concept store
Danish font foundry Playtime recently made the unusual jump from online to bricks and mortar, opening a concept store in Copenhagen. The Playtype store was launched in conjunction with the revamp and redesign of Playtype.com and represents the physical manifestation of the online type shop with a relatively narrow range of products such as posters, apparel and life accessories for the type obsessed. With design continuing to gain popularity as a brand driver in its own right, we watch with interest to see how the global design community leverages their talent direct to their brand fans for their own benefit rather than that of their clients.

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Dave Ansett
Creator of Brands
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