St Patrick's Day brand storytelling

For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating, the #GoGreenPatricksDay video leverages the publicity of Paddy’s Day around the world highlighting that on the emerald isle, everyday is bathed in green! The video proudly showcases everything wonderful about Ireland during a time where the country has a captivated audience. Now I’m off to the pub!

https://www.youtube.com/watch?v=DXifIS5pBi4
Lá fhéile Pádraig sona dhaoibh! (Happy St Patricks Day)
Gemma Tedford
Director of brand projects

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