Another side to the story – a campaign to support homelessness


This is a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different sides of the homeless story.

This campaign approach acknowledges thoughts and feeling that many people have about homelessness and then makes you think about the other side of the story. Campaigns that make you think and ponder  achieved a great feat in capturing your attention and engaging you with their message. As soon as I spotted this it had my full attention and one of the reasons why it’s so brilliant is because it’s so simple.

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Gemma Dittmar
Director of Brand Projects

Images: thanks to

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