Nivea's little sun doll is great parental brand engagement

Nivea's little sun doll parental brand engagement

Building on the brand promise of protection Nivea and FCB Brazil have created dolls that are even more sun sensitive than your average three your old, with the aim of teaching kids the importance of sun protection (and which brand they should be using).

The dolls are made of a UV sensitive material that immediately turns a painful looking bright red when exposed to sunlight. It’s a great way to communicate the dangers of sun exposure to the little ones while giving them an opportunity to do what they love and roll play by coating the doll in sunscreen, while you have the opportunity to do the same to them.

Nivea's little sun doll parental brand engagement

 

Check the english version of the promo here:

Derek Carroll
Creative Partner

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