Truly Deeply refreshes Warriewood Square Shopping Centre brand to embrace Northern Beaches lifestyle

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New look helps sell Warriewood Square’s vision to retailers and the local community.

As part of Warriewood Square Shopping Centre’s $85 million redevelopment, Truly Deeply was engaged to create an aspirational brand to capture the local spirit and build excitement for the future.

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Truly Deeply’s creative concept brings the centre’s new brand proposition of “Where coastal style meets quality” to life and reflects an aspirational image for both retailers and the local community.

The design also allows the centre to play up its pillars of ‘family friendly’, ‘celebrating coastal style’ and ‘embracing healthy outdoor life’.

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The new visual style embraces the community’s passion and parochial pride, reflecting quality experiences and laid back lifestyle that is unique to Northern Beaches. The ‘Square’ creates a strong frame that combines strong and aspirational imagery to hero the unique sense of Northern Beaches lifestyle.

The design provides a striking and distinctive look that ties all communication together but is also flexible enough to be dialled up or down and tailored to different audiences, retail and seasonal offers.

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Our brief was two fold, to develop the pitch to attract retailers and reposition the centre to appeal to shoppers in the trade area. Situated in the heart of Sydney’s affluent Northern Beaches, the Warriewood Square brand now has a compelling proposition for both retailers and is proudly embraced by the local community as their shopping centre.

The concept was further tailored to develop into a leasing brochure, website, development video and communications to sell the centre’s new development and the opportunity to potential retailers.

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Click here to see the full project case study.

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