UBET smart brand engagement for Melbourne Cup Day

UBET Brand Engagement Truly Deeply

UBET calls on all red-blooded Australians to push for a national public holiday with #UBETWECAN social campaign.

It’s the race that stops a nation but it’s only Melbourne who gets a day off. UBET has tapped into the sentiment that most of the country thinks this is unfair and they’re using to drive brand engagement.

https://www.youtube.com/watch?v=4xtc17tr7lE

With the explosion of betting brands trying to get their share of the more than $140million that Australians will bet, being top of mind is crucial.

#UBETWECAN creates a fun way to engage its audience with the brand at the right time.

This is a great example of branded content that is not just shareable but cuts through to reach those all important social betters to gain a bigger share of biggest betting day of the year.

Of course, this campaign is sure to infuriate many of those who oppose horse racing and the betting industry. However, I doubt that will worry UBET. Brands can’t and shouldn’t try to please everyone.

Racing, betting or not, if you’re in Melbourne, enjoy your day off.

Michael Hughes
Managing Partner, Strategy

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Image courtesy of UBET

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