Pantone Colour Institute announces their colors of 2016: Rose Quartz & Serenity

brand identity designers

Global colour brand; Pantone announces the color(s) of the year for 2016, combining two shades for the first time – Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919).

The choice of these two, softer colours is a response to what has been taking place within our culture — consumers seeking well-being as an antidote to modern day stresses — and serves as an expression of a mood and attitude. According to Leatrice Eiseman, Executive Director, Pantone Color Institute®; “the two hues psychologically demonstrate an inherent balance between a warmer rose tone and a cooler tranquil blue which collectively fulfill our yearning for reassurance and security; offering a soothing sense of peace and order.

Rose quartz stands as a persuasive, yet gentle tone that conveys compassion and a sense of composure;s while serenity is weightless and airy, much like the blue sky above us, bringing feelings of rest and relaxation, even in turbulent times. The combination of rose quartz and serenity also challenges traditional perceptions of color association. Many parts of the world have been experiencing a blur between genders in relation to fashion, subsequently impacting the color trends and tones used throughout other areas of design. the marriage of these rose quartz and serenity is a unilateral approach to color, one that coincides with society movements toward gender equality, and the consumer’s increased comfort with using color as a form of expression.”

Pic courtesy of Pantone.

Dave Ansett
Truly Deeply Founder & Creator of Brands
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