What P.T. Barnum taught me about branding


Of Show Business & Branding

A good mate of mine sent me an email this morning with a link to the trailer of The Greatest Showman, the first feature film of her great friend Michael Gracey. She was proud as punch and so she should be about such an incredible achievement. Inspired by the imagination of P.T. Barnum, The Greatest Showman is an original musical that celebrates the birth of show business & tells of a visionary who rose from nothing to create a spectacle that became a worldwide sensation.

Watching the trailer I was struck buy the closing line from P.T. Barnum played by Hugh Jackman who said: “No-one ever made a difference by being like everyone else.”

Truer words have never been spoken, or words more profoundly appropriate to branding. P.T. Barnum’s show (and world-wide fame) was built upon finding people so unique that they each stood-out from society in their own way and then celebrating that uniqueness.

If you own, manage or market a brand I encourage you to watch the trailer (and maybe even the movie when it’s released at the end of the year) and contemplate how your brand can build its fame and make a difference in your market by standing-apart.

Roll-up, roll-up…

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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