Our vibrant brand identity for Ufonik – A new global music comp

Music branding

Ufonik is a new kind of music competition with the interests of the music and the musicians at it’s heart, not selling out for a month’s fame, but rather establishing and rewarding talent for being what it is, not what the industry wants or needs.

The Challenge

Create an identity for a new type of music competition that had music and musicians at its heart.

entertainment branding

The Brand Strategy

We devised a brand personality that brought to life the brand essence of originality sings. The brand needed to appeal to a unique and diverse target audience that spanned across music genres but would feel authentic to all.

branding

The Design Solution

The visual branding is based-upon a simple and playful typemark which is energised with a vibrant colour pallet and dynamic imagery. The ‘U’ puts the musician at the heart of the brand and is used as a graphic element in brand statements and visual language. This is combined with a photography style that used flares to represent the many aspects of musical talent.

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