The F Word. Feminism.


Feminism. The word that when uttered causes men to shift uncomfortably, and women to deny any form of association. For some time now, feminism has been getting a bad rap, with people perceiving it as a negative movement campaigned by narrow-minded individuals. This is because some people who call themselves ‘feminists’ have misinterpreted and radicalised the concept, turning it into an ‘us against them’ battle that vilifies men and victimises women. However if we return to the simple dictionary definition of feminism you will find that feminism refers to “the doctrine advocating social, political, and all other rights of women equal to those of men.”

And if you’re anything like me and turn to Google to ask what’s for lunch, then here’s the Google definition of feminism too:


So to clear things up, being a feminist does not mean you have to shave your head or hate men. It simply means that you think women should have the same opportunities as men. Don’t be afraid of the F word!

Feminist or not, what better way to unite people than a day shared internationally to celebrate women. On March 8 the world celebrated International Women’s Day to commemorate the movement for women’s equal rights. Every year, individuals and organisations are encouraged to participate in the IWD campaign by pledging to take action that drives change for women. This year, the theme for the campaign is #PressforProgress, a strong call to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive.


This year I have pledged to celebrate women role models and their journeys. So without further ado, I introduce to you, Jessica Walsh.


Jessica Walsh is a designer, art director, and all round absolute legend. She is currently working as an art director and partner of the New York City based creative agency Sagmeister & Walsh. Jessica has received numerous distinctions such as Forbes Magazine “30 under 30 top creatives designing the future” and has created designs for the likes of Jay-Z, Adobe, The New York Times, Levi’s, and The Museum of Modern Art. She has also done huge things for women in design, particularly by starting up Ladies, Wine and Design as an initiative to foster women’s creativity.

Considering only a very small percentage of creative directors are women, Jessica started LW&D in an effort to change this statistic, offering mentorship circles, portfolio reviews, and creative meet-ups for women all over the world. The aim of the project is to build a global community of women who want to have their voice heard in the creative industry. You can follow them on Instagram for kickass quotes and creative inspiration, or even attend meet-ups held by LW&D in Melbourne! Championing other women is a powerful way of creating equality and eliminating bias against women in the design industry.

Merry Women’s Day!

Take the chance to #PressForProgress too. Any ladies in your life who inspire you?

Hannah Guilford

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