Who owns who? Unraveling the web of internet brands

online branding

The digital revolution is a bonanza of new brands.

The web does two amazing things at the same time, it provides a seemingly infinite number of sites, information and social platforms whilst at the same time intuitively sorting them so we are only exposed to those we are looking for. The internet has seen an explosion of brands as each new site comes with it’s own value proposition and visual identity. What is equally interesting from a brand strategy perspective is the architecture of relationships between many of the brands. Whether they have been developed to complement a portfolio, or acquired for similar reasons, getting a sight of which businesses own which digital brands is a study in strategic portfolio building mixed with a good dose of chaotic multi-plays.

Either way the illustration below from www.16best.net shines a light on the web of brand architecture and feeds the curiosity of brand relationships on the net.

branding

You can read the complete article and view a larger version of this diagram at www.16best.net

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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