Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve teamed up with Asos to create an array of bright coloured make-up products which I just love.
But the real smarts is in the leverage of a rock solid visual language that enables them to carry off this category leap with such aplomb. While the brand is steeped in nostalgia and are famous for colour, It’s the iconic green and yellow packaging and the crayon wrapper graphics that are the real hero. Simple strong and smart, check them out.
Derek is the Creative Partner at Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in creating beautiful, effective and unique brand identities that bring strategy to life and resonate with audiences. Derek has extensive experience developing consumer, business, community and government brands.
Find out more here…
For monthly updates of our thinking, click here to receive our free Brand Newsletter