For most organisations, the annual report is easily the most significant piece of communications produced each year.
And yet most reports focus almost always entirely on the financial and governance content alone. We see this as an opportunity missed to deliver a strategic piece of brand communication into the hands of the audience most critical to the success of that organisation whilst meeting reporting requirements.
The ROI case for a well designed report
Research conducted by the University of Miami and the UCLA Anderson School of Management in the US found that on the basis of a professionally designed annual report alone, respondents priced the stock of a company 70% higher than the same companies identical report that had been designed to a lesser standard.
The difference between a good annual report and a great one is the difference between information and communication.
Over 25 years of designing annual reports we’ve established a framework of what we believe to be the twelve criteria for best practice operational reporting:
- Business Snapshot
- Competitive landscape
- Business strategy
- Shareholder access
- Key performance indicators
- Risk management
- Future planning
- Environment and social responsibility
- Your people
- Navigation
- Your brand
- Appeal and presentation
We’d love to bring to bear our 25 years of shareholder reporting experience to assist in transforming your annual report from a piece of governance reporting to an effective brand development tool.
Below are a number of examples of our annual report design illustrating the many formats this important business document can take.
If you’d like to find out more about how your businesses will profit from a brand-driven, well designed annual report, give Derek Carroll (Truly Deeply Creative Partner) a call on 03 9693 0000 or email us here: www.trulydeeply.com.au/contact
——————————————————————————————————————–
Austbrokers Annual Report:
——————————————————————————————————————–
Acrux Annual Report:
——————————————————————————————————————–
ANZVAR Insurance Annual Report:
——————————————————————————————————————–
Florey Neuro Science Annual Report:
——————————————————————————————————————–
Brotherhood of St Laurence Annual Report:
——————————————————————————————————————–
The Lighthouse Foundation Annual Report:
——————————————————————————————————————–
Over Fifty Group – Yarra Valley Water – Breastscreen Victoria – Vic Health Annual Report covers:
If you’d like to find out more about how your businesses will profit from a brand-driven, well designed annual report, give Derek Carroll (Truly Deeply Creative Partner) a call on 03 9693 0000 or email us here: www.trulydeeply.com.au/contact