Corporate Identity Design Specialists
We are a specialist corporate identity design agency with a brand edge.
The world of corporate identity has changed for-ever. No longer can businesses differentiate from the look of their corporate image alone. Market leaders across every category are positioning themselves strategically for success. These market leaders and fast growing businesses share something in common, something critical to their success – they’ve all built their brands on a well defined strategy.
The Emperors New Brand
Whilst many design studios talk about brand on their web sites and in their proposals, most fall woefully short of the required skills and experience. Brand strategy is not an add-on, it cannot be delivered by a smoke and mirrors graphic designer asking “if you were a brand what animal would you be?’. Like business strategy, brand strategy is a highly specialized process delivered only by experts who have studied and worked in this very specific field for many years, defining, crafting and delivering nothing but brand strategy.There is simply no way of avoiding the additional cost and time required to build this critical foundation for every corporate identity design project. But as with any important business investment, there is no excuses for not doing things the right way. If a corporate identity project team does not include a specialist, dedicated brand strategist, you’re talking to the wrong people.
Designing your Corporate Identity
Once the brand strategy has been established, it provides clear direction for the visual language of the corporate identity design. Again, the different capabilities of a graphic designer when compared to a specialist a brand identity designer are chalk and cheese. Once the multiple layers of brand definition have been established, they need to be communicated to your target market by way of visual language. Visual language that both attracts and connects with your desired market, and also communicates your proposition and market positioning by way of visual cues. This craft is far more complex than creating a catchy symbol, choosing a matching typeface and a fresh colour palette.
Avoiding an Expensive Mistake
The complex and endless combinations of visual language available to a designer can and usually does lead to a visual identity that provides confusing and conflicting visual messages. When a corporate identity is not designed by a specialist brand designer, the probability that it will fail to connect with the audience, fail to position the business where it desires relative to the competitive market, and fail to communicate the unique brand proposition (if in fact one exists). When this outcome occurs, not only have the designers fees been wasted, but more importantly the opportunity cost of time wasted and often the even greater costs relating to implementation such as stationery printing, web site design, signage, etc.
We regularly work with clients who have been through the deflating and uninspiring experience of working with generalist graphic designers attempting the specialist task of brand-driven corporate identity design. Whilst the results of us working with these clients inevitably is a great outcome for them and their business, we gain no satisfaction from the wasted time, money and resources they have expended through not working with a specialist from the start. No matter how well priced the generalist design option may-be, if the outcome does not position your business for success, whatever you spend will be wasted.
Working with Corporate Identity Design Experts
As with any investment in professional service expertise, by engaging experienced specialists to position and design your businesses corporate identity, you give yourself the greatest return on your investment in both the design project budget, but also your future marketing spend.
We highly recommend researching the right corporate identity design agency at your project’s outset:
• Ensure they provide in-house, specialist brand strategy expertise;
• Select an agency with demonstrated capacity to design corporate identity programs, not just a page of logos on letterheads;
• Speak to some of their clients, testimonials are the best way to establish whether the design agency has the expertise to add real value to the business (you can find a stack of our client testimonials here); finally
• Ask for a cost estimates at the outset – as in life, with professional corporate identity design you get what you pay for. Brand strategy and brand design expertise does not come cheap. If the agency is quoting you less than $10,000 – they almost certainly cannot deliver the specialist expertise you require.
Our place strategy and identity design for the Eyre Peninsula, Australia’s Seafood Frontier.
No two Business are the same – So no two corporate identities should look the same
As surely as the brand is there to serve the business, the role of the corporate identity is to communicate your brand’s proposition and personality to your market. As surely as every brand demands to be differentiated from it’s competitors, every brand’s visual identity must look unique to its competitors also. Below are some more of our corporate identity design solutions.
Our corporate identity design for Spudbar, a National chain of baked potato stores.
“The brand definition work and brand identity design Truly Deeply developed for our Spudbar chain of healthy food stores has blown the lid on the potential for our business. We believe what was previously a nine store franchise now has the market positioning, store design and brand image to expand into a significant national network. As a return on business investment I can’t rate the brand work Truly Deeply produce more highly.”
Ant Morrel, Spudbar Owner & National Director of Marketing & Sales
Much more than just a pretty face for business.
Your corporate identity is more than just a stylish looking letterhead or business card. It is the role of your corporate identity to clearly position your business to your market. Make no mistake, your brand’s visual identity is a valuable business asset to be invested-in, built upon and leveraged. If your corporate identity is not a sharpened, effective asset to your business, perhaps it should be. Many of our clients are only too happy to talk about the value we’ve delivered to their businesses. You can read what a bunch of them have to say here, and further, we invite you to call and speak to them individually to get their perspective on our branding process and the value it provides for business.
Our corporate identity design for GXY Search, Australia’s leading specialist Gen Y Recruitment firm.
Like what you see?
We are Australia’s leading, independent brand strategy and corporate identity design agency. A big statement perhaps, but our confidence is founded on the value our work provides to our clients and their businesses. We invite you to call us or drop us a line to make a time to discuss the commercial benefits of working with us to develop your brand and it’s corporate identity.