The Cookie Monster & iPhone’s Siri team-up for a branded content masterclass

branded content marketing strategy

Online Branded Content – Layer Upon Layer Upon
From the (not-so) new world of created content for brands comes the curated ‘out-take’ footage. When Apple co-opted the Cookie Monster to star alongside Siri in their online promo for the iPhone 6, they were looking to create some viral momentum. Just to make sure, they also put together this behind the scenes footage, which with more than two million views to-date has done the trick. Watch the clip after the jump…

Apple & Siri

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