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Pop-Up Pub with a Purpose fits just three customers at a time

Smart Pop-Up Marketing must be on brand and buzzworthy. The payback for investing in a pop-up experience for brands really kicks-in when the concept has an element that powerfully connects with the brand’s strategic positioning, and doubly-so when the concept is news and viral worthy.…

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H&M’s wonderful new Christmas ad shot by Wes Anderson

  Come Together – A Christmas Brand Gesture As the ‘content as entertainment’ train continues to gain momentum, Global retail brand H&M have teamed-up with film maker Wes Anderson to create a Christmas ad that is as quirkily cinematic as it is retail oriented. True…

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Patagonia continues to differentiate by living their brand beliefs

While most brands were trying to compete with the biggest discounts to standout over the Black Friday weekend, Patagonia continued to use its brand to guide true differentiation. Black Friday, Cyber Monday combine to be one biggest consumer shopping events of the year and it’s…

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Top 3 social marketing trends for brands

Drive your brand’s social marketing to the next level As social media matures and the dust begins to settle we’re getting a better sight-line on the role it plays for brands. Regardless of the size of your business and the category you play in, online…

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The Psychology Behind the World’s Most Recognizable Brand Sounds

The power of sound in brand differentiation In the battle for customers, brands have long engaged the senses in order to create unique and identifiable properties  they can own in the minds of their customers. All brands strategically or otherwise set-out to own a concept…

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Fitbit after sales builds positive brand differentiation and loyalty

How after sales contributes to brand reputation After sales is often non-existent, designed to minimise costs, or simply not a priority for many brands – but it should be. With more and more consumers reading reviews online before purchasing, after sales service is becoming an…

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The Rising Power of Gen Z: Disrupting Mum’s Habitual Purchases

Are Gen Z hijacking brand loyalty? As a brand agency we are fascinated about consumer / societal trends and need to be on the forefront of analysing trends from a consumer mindset in order to advise our clients on how to position their brands. Part of our…

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IKEA brand taps into a higher purpose to support the Red Cross in Syria

  Meaningful branding builds deeper customer loyalty An unwritten law of commerce is that we do business with those we like. This applies equally to B2B sales as it does to B2C where it’s often about how much we like the brand rather than the…

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Man-Up; Creating a powerful brand campaign around this important issue

A powerful brand campaign to match an equally important issue. The ABC recently aired a brilliant three part series from radio personality Gus Worland. Man Up is an eye opening exploration of male suicide in Australia, it seeks to encourage conversation and awareness across the…

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Christmas ads 2016: The different approaches to brand storytelling

Can you believe it’s that crazy time of year again? Once again the big brands are fighting to stay top of mind and relevant. For retail brands, this is the key time of the year where they need to enhance their connection with their customers…

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Why I love being a brand manager at Truly Deeply

      Have you thought about switching to brand? For any account handler / client service person looking to scratch an itch in their career path, in particular those working in traditional advertising big agencies, I’d love to give some accounts of my perspective in my…

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The 6th Annual “Hey Jimmy Kimmel I Told My Kids I Ate All Their Halloween Candy.”

I never get tired of this… Does that make me a bad person? For the past five years US comedian and late night show host Jimmy Kimmel has asked parents to pretend they ate all their kids’ Halloween loot and post video of their kids…

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How do I apply for a design job…? Tips from a designer, part 3.

When you apply for a job there are many things that lead to a strong application. We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. This is the final installment of my 3-part…

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Clinton 4 Trump – Local street artist Lushsux gets all US election on us

A fresh piece of street art has gone-up overnight in Gwynne Street, Cremorne showing Hillary Clinton and Donald Trump getting it on. The best piece of election coverage I’ve seen. Check it if you’re in the hood and give Lushsux some ups. Photo: Justin McManus.

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