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Happy Clients are the best Marketing Strategy.

Nothing like being schooled on marketing by our own clients. Talking with a client this week he replayed of a conversation he’d had with another client I’d introduced him to. “You’ve gotta get that guy to shoot a testimonial video for you” he said, “he’s…

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Why Amazon is forcing retailers to finally pay attention to their customers.

Did retail set itself-up for disruption? In Australia we’ve heard alot of talk over recent years of how tough life is for retail brands. There’s no doubt the category is under pressure as competition increases and consumer behavior and expectations shift. In a recent interview,…

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Amazon infographic. Get to know the brand.

Everything you wanted to know about one of the world’s biggest brands. From simple online bookseller to the world’s biggest online store, Amazon is no longer just a disrupter, it is a leader in the retail sector. Today, Amazon holds 43.5% of USA’s eCommerce market.…

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Go with the Fake. Diesel ‘rips-off’ their own brand

Fresh fashion irony hits the streets of NY? In the quest for a new marketing edge, global fashion brand Diesel have come-up with an intriguing idea – to create ‘knock-offs’ of their own brand. Called; ‘Deisel’, the range seeks to build-on Diesel’s anti-establishment cred, celebrating…

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No Logo – What would a world without branding look like?

Imagine a world without brand design. Watching the opening round of WAFL over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…

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Uber shows it’s elastic brand strategy with UberMOTO

The Uber brand pivots like a tech start-up. In 2016 Uber launched uberMOTO in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to catch a ride on motorcycles. Uber have always been clear that they are not a ride share business, not even…

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Lovely cosmetics packaging design from our Korean partner agency Metabranding

Branding from the creative and business hot spot, Seoul, Korea. Today we’re featuring a branding and packaging project created by our Korean partner agency; Metabranding, a brand consultancy in many ways similar to Truly Deeply. Our partnership is part of an ongoing focus for us…

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Triple M stretches their brand again to represent country music

Once known as the rock station, Triple M is stretching so far it risks diluting its brand to nothing. First it was the rebrand of heritage gold format stations, now Triple M wants to be the brand for country music. As of February, Triple M…

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Top 5 Superbowl Ads of All Time

Superbowl Sunday and Big Brands Share Centre Stage Super Bowl 52 is on today in America and with a captive television audience of over 111.9 million viewers it’s understandable that it has become advertising Mecca to big global brands. At a cost of more than…

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Truly Deeply Creative – A Timeline of our Brand Identity Projects

A Demonstration of our Credentials as Brand Identity Design Specialists It struck me recently that as a brand strategy and communications agency we’ve worked with a ton of brand identity clients over the years from an amazingly wide range of categories, and yet nowhere have…

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ANZ bank’s masterstroke of differentiated brand strategy

Standing out from the crowd in a summer of sport. So what’s notable about a bank choosing an Olympic gold medalist basketballer and an Australian Open tennis Champion to represent their brand across an integrated campaign this summer. Well for starters, it’s the one athlete…

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Infographics and strong visual language creates an engaging annual report for EWOV

Truly Deeply helps the Energy & Water Ombudsman Victoria (EWOV) transform their annual report into a powerful and primary communication tool for stakeholders. EWOV didn’t want their annual report to be just another compliance driven, information heavy document. We helped them create a powerful communication…

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Brilliant Brand Positioning from The New York Times

Taking a stand to stand out. The New York Times’ recent campaign has created something of a storm on social media where this clip has had more than 37 million views alone. A newspaper taking the high moral ground for truth in such a complex…

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5 Inspiring Sans-serif Typefaces

Fonts are the ruler of the design world. With so many to choose from, it is sometimes hard to break away from your go-to favourite, especially when you know it’s going to work a dream on your current project. Sans-serif fonts have always been at…

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