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Truly Deeply rebrands ATSE as Applied

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and Engineering. The new name ‘Applied’, was chosen as it humanises the brand and cuts…

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The fallout of Nike’s very public product fail.

Ouch! When brands crash to earth. This week Nike suffered a high profile wardrobe failure when the shoe of one of their star college athletes imploded mid-match, sending Zion Williamson tumbling, shortly after followed by the Nike share price. A challenge for all high profile…

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DJ Marshmello + Fortnite. The biggest concert to never happen.

Branding in the Virtual Experience Economy In the hullabaloo of last week’s Super Bowl you may have missed the news that DJ Marshmello played a gig to an audience of 10 million. Yep, not a typo. In a first (of many?) an estimated 10 million…

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Truly Deeply rebrands Homyped shoes

Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new brand identity leverages the product’s technological and medical credibility to create a more aspirational…

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For the love of colour : 8 cool colour inspiration sites

Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times. Colour combinations are a tricky business so why not gather the…

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The surprising Brands behind the world’s most loved Auto Brands

Few brand purchase decisions we make are as strong a reflection of how we see ourselves as consumers and how we wish the world to see us as  choice of the car we drive. Even those who claim to not care what brand of car…

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Delta and Coke’s brand gesture; clever or creepy?

Delta Airlines and Coke apologise after napkins offend Delta and Coca Cola have canned their inflight match-matching brand gesture after many label it creepy. What was intended a bold and fun has potentially caused brand damage. Far from inspiring hook-ups, it has potentially also fractured…

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Retail Brand Innovation – Self Select Customer Service

An engaging way to deliver the service experience your customers want, when they want it. Understanding when to provide service to the contemporary consumer and when to leave them to shop under their own steam is a challenge for retailers. Bug them with unwanted offers…

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Chain restaurants inspired by independents

Popular UK restaurant chain, Wahaca, has rebranded to appear more like its independent competitors. When I first visited London in 2005, I was shocked to find a chain café or restaurant on almost every corner, and struggled to find a local independent option. Fast forward…

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B2B Brands tap into the Experience Economy with Pop-Up Offices

Long the domain of retail and eComm brands, this new pop-up office from design is giving B2B businesses a entree into the experience economy. Consider a professional services firm (like say… a branding agency) popping-up an office at the beach, opposite the markets, at a…

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Truly Deeply creates brand identity for shared value consultancy, Hugh Foley

Consulting brand creates value for company, customers, and the community. Building on Hugh’s personal reputation in shared value strategy, we created a strong and distinctive consulting brand to engage corporate, philanthropic and public sector leaders. “Getting some good thinking into the brand identity process right…

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Branding for the Third Industrial Revolution

I was forwarded an fascinating talk by social and economic theorist Jeremy Rifkin where he set-out his vision for the ‘Third Industrial Revolution’ and what a compelling vision it is. I’m a little ashamed to say his talk was published by SBS Vice back in…

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Breakfast at Tiffany’s – A brilliant brand collaboration

A Delicious Brand Partnership. A branding strategy that is underutilized yet regularly pays dividends is brand collaborations (especially when it comes to food). When co-branding is envisaged strategically and executed with brand sensitivity, the result can be an extraordinary brand experience – introducing new customers…

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Nostalgic fans help drive brand revival of Polly Waffle

Polly Waffle chocolate bars set to return to Australian shelves Following a social campaign from nostalgic brand fans, the Polly Waffle is set to be revived. Fans of the Polly Waffle united on Facebook and achieved 55,000 likes. This helped convince Adelaide based manufacturer Robern Menz to…

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