Designing Brilliant Brand Gestures
As a creatively minded brand strategy and brand communications design agency ourselves, we at Truly Deeply are always moved by a well crafted brand gesture. And one that tastes as good as it looks and gets real, measurable results for the client – well that’s just too good to ignore.
Kansas City’s Christopher Elbow has a distinctly artistic, artisan approach to chocolate, endearing him to chocoholics nationwide (including Oprah. To drive traffic to the grand opening of Christopher Elbow’s new store location, an outdoor “installation” of Elbow’s chocolate artistry was created and exhibited in the heart of Kansas City’s arts district timed to coincide with a monthly gallery crawl. Twelve individual chocolate pieces were turned into “framed art” and mounted on walls, with a title card placed adjacent.
The result of this tasty brand gesture? Sales tripled for the period and the store had to stay open two hours later than normal to accommodate the torrent of customers. That’s what we’d call a sweetly successful piece of brand communication.
Dave Ansett, Brandamentalist
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Lover of Delicious Chocolate and Brand Gestures
This rich brand gesture was the work of North American food and beverage brand agency Stir. Nice work guys.