Coca-Cola Happiness Truck

A Coca-Cola Pop-up Brand Experience
Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil.  With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling about, check out after the jump.

http://www.youtube.com/watch?v=hVap-ZxSDeE&feature=player_embedded#at=105

Why is this Pop-up Brand Experience by Coca-Cola worth talking about ?
1/ It shows Coca-Colas ability to turn a personal brand experience into a communal brand experience,
2/ It reinforces in an unique and fun way that Coca-Cola is easily available and acceptable to everyone; and
3/ that by rewarding human inquisitiveness Coca-Cola makes this brand experience something worth talking about.

Coke definitely strikes a happy cord with this bold brand experience. Lets take lead from Coke here and ask ourselves, when has your brand delivered a slice of happiness to your customers?

Tim Wood
Design Creative

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4 Comments

  1. Nice Post Tim. Any brand experience that can deliver happiness has tapped into the ultimate pay-off. This kind of brand experience has been designed with the best possible feel-good factor. Check the smiles on those faces.

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