An Ice Cream Van for the Brand Experience Age
Unilever have created an ice cream vending machine for the new age of brand experiences.
Called “Share Happy,” the machine senses when people are near-by, and uses facial recognition technology to determine the age, gender, and emotional state of the person. The machine’s ‘smile-o-meter’ rates the quality of the smiles; rewarding those with huge, high-beam grins smile with free ice cream – talk about expressing a brand personality. Interestingly, those who engage can share pictures on Facebook via built-in 3G. In this age of social networking, brands that are providing new experiences get far greater leverage if they also facilitate brand storytelling.
Dave Ansett, Brandamentalist
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Designer of Tasty Brand Experiences