Succinct Reports Impress Investors
A study conducted by the University of Michigan has found that companies with hard to read annual reports have lower earnings tyhan companies with reports that are easier to read and understand. The market actually factors in to stock price what they consider to be poor stake-holder communication. As a brand strategy agency with a focus on corporate image and brand design, we have published a report on the next generation of annual reporting and shareholder communication called ‘AR:Review’. Our perspective on the next generation of shareholder reporting was reproduced in a recent issue of BRW business magazine.
If you work in the area of stakeholder communications and would like a copy of our Annual Report Review, drop us an email.