Creating Brand Identity for Local Government
Since 1995 we have been continually engaged with defining, designing and communicating brands in the local government space. We’ve worked with more than a dozen different Local Government organisations on hundreds of projects of all sizes and all manner of description. Not-so-long ago we were invited to share that experience with a group of Victorian Marketers who all work within Local Government organisations. We put together a presentation outlining our philosophy to building brands for these unique organisations, it was titled; ‘Br@#nd is not a Four Letter Word. The title was coined as a response to the approach many Local Government organisations take to the branding process – almost too afraid to publicly discuss the project. We worked with one client over many years who implored us to “never use the ‘B’ word in front of the Councillors or Senior Execs.”
In the time since our presentation we’ve had many requests for the presentation we gave that day. In order to make it easily available to everyone who’s interested, we’ve loaded the presentation onto the web site Slideshare. You can find it by clicking here.