Brand Differentiation by Design
One of my all-time favorite brands is Australian stationery retailer kikki.k. As brand developers with a passion for retail, here at Truly Deeply we love brands that clearly and confidently differentiate themselves from the competitive marketplace. Even more impressive are those brands we call ‘Category Creators’, whose vision and innovation see them create a whole new segment of the market in which they dominate. It was Jerry Garci of the psychedelic rock band Grateful Dead who summed-it-up best when he said:
You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do. But the highest of all praise goes to those brands who achieve all this through the power of design – and kikki.k is one of those brands.
In a truly special offer from Kristina and the guys at kikki.k, we can offer you a great deal on their Inspiration Series of books.
Buy two books from the kikki.k Inspiration Series and receive the third free (that’s a grand saving of $39.95).* Record your dreams, plan your goals and achieve wellbeing with these gorgeous books. These stunning inspirational notebooks are the perfect place to start working towards achieving your dreams. They also make ideal gifts for loved ones and are perfect for Christmas.
*See details below…
Designing a Brand New Category
When kikki.k launched in Australia in 2001, there was no specialist, design stationery category. Stationery was a commodity purchase made on the grounds of cost and functionality. In-fact many people told the founder Kristina Karlsson that there was no demand for beautifully designed stationery – why would anyone spend $10 on a ring binder when you could buy one just as good from Office Works for $3.50? they questioned. Ten years and 80 stores later, Kristina and her partner Paul Lacey have proven the doubters well and truly wrong as they continue to build their wonderful retail brand upon the mission of bringing order and beauty to the world with their unique blend of Swedish inspired design.
Their new range of 2012 diaries shows-off the brand’s visual style…
Crafted and Authentic Brand Storytelling
The rich and unique brand personality of kikki.k flows through all the brand does from retail store experience to online and the constant tide of new product development. Flipping through a kikki.k brand catalogue recently I was reminded of just how consistently the brand philosophy, spirit and visual language is communicated to their band of loyal brand fans.
The brand storytelling flows through their marketing communications like a well-told fable, in the voice of kikki.k founder Kristina. A quote from their brand catalogue:
“It may sound ridiculous, but I love storage boxes. Not only are they the perfect representation of Swedish design – form and function achieved through simple, clean lines – but they convey the possibility of being organised and in control. I can’t get enough. In fact, the kikki.k white storage box was one of the first products I designed. You could even say it all started with a box. Today we have a storage box for all occasions – so what do you keep in yours?”
“Being organised is about having more time for the enjoyable things in life… and the freedom that brings.”
Beautiful, Evocative Brand Visual Language
The current retail campaign features beautiful photographic imagery combining the style of kikki.k with a range of stunning Swedish locations, providing a charming blend of aesthetic and product whilst continuing to build on the rich visual language of brand cues. Some of the images from their current campaign are below…
A truly special offer from our friends at kikki.k.
“One of my absolute, absolute favorites is probably 101 Dreams. I think dreaming is the first step to actually achieving.”
Kristina Karlsson, founder of kikki.k
Our Inspiring kikki.k Special Offer – Save 1/3 when you Purchase three Books from the Inspiration Range
Buy two books from the kikki.K Inspiration Series and receive the third free.* Record your dreams, plan your goals and achieve wellbeing with these gorgeous books. These stunning inspirational notebooks are the perfect place to start working towards achieving your dreams. They also make ideal gifts for loved ones and are perfect for Christmas. Head instore or online today. For online purchases, enter promocode INSPIRE at the online checkout. For purchases in-store, mention this post.
Promotion ends 11 December 2011. Applies to Goal Book, Gratitude Book, 101 Dreams Book, Wellbeing Book and Inspiration Journal.
* Not valid with any other offer; Free item is of equal of lesser value