We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Facebook and regaining brand trust

You might have seen the recent campaign Facebook has launched to defend its brand. In an attempt to reassure users that Facebook can be trusted and will improve, it has rolled out a massive advertising campaign. The national campaign, created by Now We Collide, addresses…

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Bonds ad campaign breaking female stereotypes with ‘The Queendom’

New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The…

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Massive brand growth sees Luckin Coffee go from zero to $1Bn in less than a year

More than just luck. The coffee unicorn brand that’s the talk of China. China’s thirst for their own ‘new retail’ brands continues to fuel investor and consumer frenzy and coffee is the latest battleground. Xiaomi, Huawei, Oppo, Vivo and Xiaomi now dominate over Apple in…

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13Cabs rebrands to stay relevant

13Cabs campaign attempts to revive the brand but is it too little too late? In an effort to combat Uber and make the traditional taxis more appealing, Cabcharge has revamped their 13Cabs brand. The uppercase blocked typemark has given way to a lowercase ‘cabs’ with…

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Truly Deeply rebrands Hyperdome shopping centre to South.Point

New name, strategy and identity for major Canberra shopping centre Working together with key stakeholders, we helped refine and reposition one of Canberra’s main shopping centres. The new brand positioning, name and identity is now helping to re-engage the local trade area and excite tenants…

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Magnum campaign achieves the sophistication the brand yearns for

Just as summer here finally ends Magnum has revealed a European wide campaign for the Summer that achieves a kind of sophistication the brand has always reached for but never quite got. Mainly due to the simplicity and style of the illustrations of Thomas Danthony, which…

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Skol and the art of brand reputation recovery.

When Brands get it Wrong. It never ceases to amaze me the way in which brand-consumer relationships continue to play-out in the same way as regular human relationships. This is no-where more apparent than when brands get it wrong. And there’s no doubt brands do…

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April Fools Day – A Great Opportunity for Brand Tomfoolery

Brands that made me smile. For all brands, finding a reason to connect with their audience in an authentic and emotionally relevant manner is gold. April Fools day presents that opportunity, embraced each year by many of my favorite brands. here are a few from…

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McDonalds billboards prove the value of a good brand mark

The power of the brandmark McDonald’s Canada has proved the value of a good brand mark with it’s playful ‘Follow the Arches’ campaign by Cossette. The campaign consists of four simple billboards that crop the golden arches to provide freeway direction signage that goes beyond…

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Truly Deeply refreshes Canberra Shopping Centre brand

New visual language and teaser campaign for Hyperdome shopping centre Truly Deeply has developed a new visual style to re-engage the local trade area and excite tenants. The brand refresh gives the shopping centre a much needed update to its image and builds excitement around…

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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Top 5 Superbowl Ads of All Time

Superbowl Sunday and Big Brands Share Centre Stage Super Bowl 52 is on today in America and with a captive television audience of over 111.9 million viewers it’s understandable that it has become advertising Mecca to big global brands. At a cost of more than…

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