We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Hotel Indigo and Asos make good bed fellows

Brand collaboration reinforces Hotel Indigo’s brand difference. Hotel Indigo and leading global fashion brand Asos have partnered to create fashion inspired travel discovery. It’s a smart brand collaboration that finds another way to leverage the hotel’s one of kind boutique hotel experience. The Hotel Indigo…

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Design for Social Good

  After a conversation with my nurse friend over the weekend, I was suddenly reflecting on the significance of my role as a designer. We talked about the differences between our daily routines in the workplace and I concluded that running out of coffee beans…

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Celebrating 70 Years of Christian Dior

Celebrating the seventieth anniversary of the House of Dior, the National Gallery of Victoria is currently showing The House of Dior: Seventy Years of Haute Couture, a unique collaboration between the NGV and the House of Dior, featuring more than 140 stunning Dior garments. Exclusive to Melbourne,…

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12 Signs that made me laugh – Building brand with humour

Friday Funny – Signs with a sense of humour. The business of business is enough to make most people lose their sense of humour, but there are some wonderful souls who keep their smiles-up through the rough and tumble, and when that humour is allowed…

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Are business cards a dying breed

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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Culture eats strategy for breakfast

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

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Wonder Woman – driving a shift in strong female brands

As a fan of science fiction and fantasy movies, I’m really excited about the upcoming release of Wonder Woman on June 2. It’s the first super hero movie with a female in the lead role and comes with a lot of speculation around how successful…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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Political Incorrectness and Brand Differentiation

Can Political Incorrectness ever be a valid brand communication strategy? OK, so this may be skirting the boundaries of sensitivity and taste, but sometimes the most interesting strategies are found where others fear to tread. When it comes to political correctness, most clients want to…

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Orchard Thieves launches brand inspired reversible ad

A brand narrative that’s built around Orchard Thieves’ simple worldview that if you start bold, you’ll end bold. Heineken’s cider brand, Orchard Thieves keeps true to the brand’s mantra of ‘Be bold’ with it’s latest ad. The story follows a group of friends on their…

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It’s all about the balance – in design and the every day

Being in the creative industry we’re always considering how we bring balance to our work and the world of design. We also love to look at things from different angles and points of view. We recently came across this artist Rocky Byun who takes the…

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Gonski Brand’s Halo Effect Shining Brightly for Turnbull

Prime Minister Malcolm Turnbull has declared he will “bring the school funding wars to an end” in a stunning policy turnaround. Malcolm Turnbull’s surprise announcement that the Coalition have decided to adopt David Gonski’s needs-based funding model for schools at a press conference yesterday accompanied…

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