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Delta and Coke’s brand gesture; clever or creepy?

Delta Airlines and Coke apologise after napkins offend Delta and Coca Cola have canned their inflight match-matching brand gesture after many label it creepy. What was intended a bold and fun has potentially caused brand damage. Far from inspiring hook-ups, it has potentially also fractured…

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Employee Branding – The Power of Thanks

We wanted to share a great pic from our client Yarra Trams. A part of their annual celebration to show their appreciation, our client had these delicious and beautifully branded cupcakes baked. A feast for the eyes, heart and tummy.  

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More than $13,000 raised for local Melbourne charity StartOut

We are delighted to announce that our annual charity event, Art with Heart 2018 raised $13,407.25 for StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). Through funds raised, StartOut will be able to pay for the…

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Brand fails – 5 tips for managing brand mishaps.

Even the big boys can have a bad day… Recently a pic of a livery mistake on a Cathay Pacific jet went viral on social media – well viral in the world of plane and brand watchers at least. Somehow, someone in the chain from…

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Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

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Stabilo Boss campaign creates powerful brand storytelling

Bright idea highlights incredible women and rewrites history After a disgraceful week of politics, we’ve lost another Prime Minister but perhaps the real loss in the fallout is Julie Bishop. So it’s quite fitting that I came across this campaign from Stabilo Boss. Created by…

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6 Inspiring Hand Lettering Artists

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

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Indigenous body positive brand asks white people not to wear their shirts

Nalgona Positivity Pride’s bold move good for the brand California-based clothing brand, Nalgona Positivity Pride released a controversial statement specifically to its ‘White Allies’ asking them to not wear their clothes and thanking them for “not culturally appropriating”. The move has been criticised by some…

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Crayola brand takes colour to a whole new level

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

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Sberbank’s Neighbourhood Campaign – A clever piece of bank branding

Building a commercial banking brand connected to community value The best brand campaigns are those that connect a product or service with a need (conscious or unconscious) in a way that paints a vivid picture of a mutually beneficial outcome. In the case of this…

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Choice, the evolution of a brand.

More than a rebrand. There’s been something interesting going on at Choice. More than a logo refresh, it seems the stalwart reviewer is starting to develop its activist side. While Choice is known for its product reviews and buying guides more than it’s disruptive activist…

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The first steps to creating a new brand. Part One.

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and for ways to use the budget as efficiently as possible. So over my next two…

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