We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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oBikes – when technology and good intentions meet the real world

Dockless bike sharing is an innovative and profitable new market place for tech-savvy start-ups but what happens when technology and good intentions meet the real world? The generosity of bikes appearing across cities throughout the world to help us get from A to B, improve…

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Personality rich brand storytelling. Mirry Christmus from Air NZ.

Air New Zealand’s sweet Christmas ad. Just about every brand is trying to leverage Christmas and stay top of mind. The big retailers are all trying to outdo each other with their Christmas TVCs. It’s also the time of year when many of us are…

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Our Public Sector Week branding and event activation design

A big, bold brand for an event for big ideas IPAA Victoria Public Sector Week 2017 is the only event that brings together the entire Victorian public sector in one location to drive fresh thinking and a create a better future for all Victorians. The…

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Stranger brand partnerships this Halloween

Lyft and Netflix partner for Strange Mode rides To celebrate Halloween and a new season of “Stranger Things”, Lyft partnered with Netflix in the USA to create Strange Mode on their app. Riders in in the USA were able to opt into the mode for…

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Tips for Bloggers – Micro Brand Influencers

If there’s one brand trend we’ve seen explode over the last five years it’s the role of micro-influencers. Typically bloggers (but also instagrammers, facebookers and Twitterers), micro influencers stand at the center of a community, attracted and bound by a shared interest. These influencers produce…

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Hotel Indigo and Asos make good bed fellows

Brand collaboration reinforces Hotel Indigo’s brand difference. Hotel Indigo and leading global fashion brand Asos have partnered to create fashion inspired travel discovery. It’s a smart brand collaboration that finds another way to leverage the hotel’s one of kind boutique hotel experience. The Hotel Indigo…

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Design for Social Good

  After a conversation with my nurse friend over the weekend, I was suddenly reflecting on the significance of my role as a designer. We talked about the differences between our daily routines in the workplace and I concluded that running out of coffee beans…

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Celebrating 70 Years of Christian Dior

Celebrating the seventieth anniversary of the House of Dior, the National Gallery of Victoria is currently showing The House of Dior: Seventy Years of Haute Couture, a unique collaboration between the NGV and the House of Dior, featuring more than 140 stunning Dior garments. Exclusive to Melbourne,…

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12 Signs that made me laugh – Building brand with humour

Friday Funny – Signs with a sense of humour. The business of business is enough to make most people lose their sense of humour, but there are some wonderful souls who keep their smiles-up through the rough and tumble, and when that humour is allowed…

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Are business cards a dying breed

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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Culture eats strategy for breakfast

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

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Wonder Woman – driving a shift in strong female brands

As a fan of science fiction and fantasy movies, I’m really excited about the upcoming release of Wonder Woman on June 2. It’s the first super hero movie with a female in the lead role and comes with a lot of speculation around how successful…

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