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A Social Marketing Cheat Sheet for Brand Owners and Managers

A Valuable Resource for Brand Owners and Managers One of the trends we are seeing playing-out in the world of brand is the rising importance of digital strategy and the smart people who have a handle on how brands should leverage this new and most…

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Budweiser’s Immigrant Campaign creates a storm in a pint glass

How should a brand react when a campaign gets this kind of backlash? Budweiser’s 2017 Superbowl commercial features the story of the beer company founder’s ambitious journey from Germany to America in pursuit of his dream: to brew the ‘King of Beers’. The story combines…

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What do you do as a consumer?

In the light of the recent #CoopersGate, as a consumer and a brand strategist I wonder: where do we go from here? Last week, Coopers’ beer was featured in Bible Society’s video ‘Keeping It Light’. In the video liberal party politicians, Tim Wilson and Andrew…

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Gatebox and the brave new world of AI

Has artificial intelligence come of age? Tech firm Vinclu has created the ultimate companion for a new generation of overworked Japanese. Her name is Azuma Hikari, and she’s the AI persona at the heart of Gatebox, a $2,500 product that acts as a home assistant…

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Is your male marketing off pitch?

Linx brand connects with the 21st Century Man One of the most significant trends for any brand marketing to males under 30 is the blurring and fragmentation of what it means to be a man in the 21st Century. Long held stereotypes of muscular, masculine,…

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The Rising Need for Brands to Change and Expand Competitive Sets

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. At BrandHook we talk about the 7 ways consumer behaviour has changed but after attending last week’s Mumbrella Retail & Marketing Summit it was…

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#wegetyou – a Campaign speaking the language of Gen Viz

Gen Viz speak their own (very visual) language. The Partnership for Drug-Free Kids, is a US nonprofit dedicated to reducing substance abuse among adolescents. In 2015 they developed this campaign to raise awareness of what they do and connection with their audience. Yes the campaign…

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Big brand Marvel releases their 2017 Superhero NRL Jerseys!

  The NRL’s ongoing collaborative superhero campaign with comic brand Marvel continues with their new jerseys for 2017! Wether your a fanatic fan of Marvel AND/OR the NRL sport, you can’t deny it is a compelling campaign and shows the power of collaboration between two forceful brands…

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Explore your brand in new contexts

The success story of Skam The young adult television show ‘Skam’ (English: ‘Shame’) has gained humongous success and large audience numbers throughout Scandinavia the past years and it all seems to elevate now as the 4th season will air, and the rights to an American…

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How will our favorite brands leave the world for future generations?

I recently had the once in a lifetime experience of seeing David Attenborough in Melbourne and hearing him the has left me feeling touched, moved and inspired and wondering what role brands can play in protecting the natural world for generations to come. David Attenborough…

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Moët vending machine creates more instant brand moments

Moët & Chandon continues to flirt with their vending machines to extend the brand’s accessibility but does it cheapen the brand? The Moët vending machine has been making appearances in London bars and even Selfridges, now it’s popped up in a Vegas Hotel. You can now enjoy a Moët…

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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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