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The Impossible Whopper – A brave new fast food frontier.

One small bite for man but one big bite for meat free mankind. Recently Burger King and Impossible foods announce the launch of the Impossible Whopper – a meat free twin to the global burger brand’s hero product. For those who’ve been watching the meat…

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A Guide to marketing to Gen Z

For as long as I’ve been working in branding, I can’t remember a target audience our clients felt they knew as little about as Gen Z. To be fair, part of this confusion comes from a lack of clarity around the age bracket Gen Z…

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Busting the Millennial Smashed Avocado Myth

New study shows smashed avocados are not to blame for millennials struggling with housing affordability Our friends at the Millennial Report have once again highlighted the importance of not over-generalising this generation. The study highlights how millennials (or Gen Ys) are just as careful with…

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Global Brand rankings turned on their head.

The fast changing face of branding. The last eighteen years has seen a seismic shift in global brand rankings. It is almost impossible to believe that less than two decades ago brands such as Apple, Google and Amazon were barely a glint in the world’s…

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DJ Marshmello + Fortnite. The biggest concert to never happen.

Branding in the Virtual Experience Economy In the hullabaloo of last week’s Super Bowl you may have missed the news that DJ Marshmello played a gig to an audience of 10 million. Yep, not a typo. In a first (of many?) an estimated 10 million…

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Branding for the Third Industrial Revolution

I was forwarded an fascinating talk by social and economic theorist Jeremy Rifkin where he set-out his vision for the ‘Third Industrial Revolution’ and what a compelling vision it is. I’m a little ashamed to say his talk was published by SBS Vice back in…

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The 5 Most Interesting Consumer Trends for 2019

The very clever guys over at Trendwatching.com have released  an overview of the five most interesting consumer trends they’re seeing for the year ahead. This is part of a much deeper piece of thinking they produce each years for businesses across every category. You can…

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Pantone have announced the colour for 2019

Yes, Colour of the Year is a thing, and an especially important thing for branding. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging,…

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Easy Jet’s Look & Book, a Social Media Masterclass for Brands

The end of Instagram travel envy. The UK’s Easy Jet has launched a new booking app that takes their social media game to a new level. Look & Book is an app designed to turn Instagram travel inspiration into a reality. Look & Book identifies…

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Truly Deeply’s Michael Hughes presents on Branding for Millennials at APBN in Seoul

Recently our Director of Brand Strategy, Michael Hughes presented at the APBN conference in Seoul, South Korea. The conference was exploring trends in marketing brands to Millennials and the similarities and differences throughout the Asia Pacific region. Michael was invited to present insights on the…

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The Future of eCommerce – An Infographic

The Future of Retail will continue to be impacted by eCommerce. New technologies and innovations are continuously changing and exponentially improving the user experience and safety which, which will drive continuous eCommerce growth. When we compare what brands were doing online just five years ago…

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All Hail the Pantone

  Everyone in the design industry is aware of the Pantone name and most probably even have a Pantone swatch mug gifted to them one xmas. The perfect gift for their “designery” friend or partner. Pantone is the universal language of colour which steers the…

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