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Why Amazon is forcing retailers to finally pay attention to their customers.

Did retail set itself-up for disruption? In Australia we’ve heard alot of talk over recent years of how tough life is for retail brands. There’s no doubt the category is under pressure as competition increases and consumer behavior and expectations shift. In a recent interview,…

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Customer Centric is the new brand strategy for banks.

Are banking brands finally getting ahead of the consumer curve? Reading an article this week about Chase Bank in the US, I noted for the second time in a week a services brand seeking to be “the apple genius bar” for their category. Not surprisingly,…

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5 Strategies for brands marketing to Gen Z

Is Gen Z the toughest consumer group to market to yet? The answer to that question depends on the brand, it’s product and mindset. With each new generation of consumers, established brands find themselves challenged to connect with a new collective mindset. However, there are…

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The 8 ways online has changed the way we shop and what traditional retails should do about it.

Intel’s global head of retail Jon Stine recently spoke with a group of Australian retail managers ahead of the National Retailers Federation’s annual expo in in NYC. Given Stine works with Intel, he has a pretty strong view on the future of online retail, but…

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How Bud defied consumer research to create a viral campaign

Creating a viral campaign with moments of nonsense and fun. If you’ve come across the “Dilly Dilly” movement on social media recently, you can thank Bud Light for turning the phrase into a catch-cry for the end of 2017. In a recent interview with Business…

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5 charts that explain the growth in experiential retail

Brands find innovative ways to merge entertainment and technology with traditional shopping to survive. ‘Experiential Retail’ or ‘Retailtainment’ is one of the biggest growth areas in retail at the moment. Just like Google’s pop up store in Manhattan, brands are constantly seeking innovative ways to…

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Westfield’s OneMarket platform shapes up against Amazon

Westfield acts to level the playing field in this increasingly Amazon dominated marketplace. The world of retail has been shaken by the emergence of Amazon as the world’s leading platform like no other development in my 25 years of branding. If retailers aren’t kept awake…

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Online and offline become one but brands still slow to adapt

The end of the digital offline divide is in sight or it should be. FSFK’s Future of Retail 2018 outlines how companies can transform their stores into experience centres that extend their supply chain and digital commerce platforms, creating mutual value with a focus on…

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5 Reasons: Why your brand is not able to target Millennials?

Today’s guest post is a ripping article by George Mackenzie from Sydney-based digital agency Octos. Millennials are possibly the hardest of all market segments for brands to engage with. The group is diverse in age, interest and the way they self identify, making them something…

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Infographic: The Rise of Social Media Customer Care

Why social media customer care is an integral part of every business’s success. Our friends at Website Builder have put together this nifty infographic that highlights the benefits and the importance of social media customer care. For just about any consumer brand, customer service is…

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Death of the Shopping Mall – The changing landscape of retail

The world of retail has changed. Online shopping, online product and brand comparison, and the new shopping habits of consumers have significantly changed the retail landscape. Retailers, shopping strips and shopping centres have had to get agile in evolving the way they connect with and…

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Tips for Bloggers – Micro Brand Influencers

If there’s one brand trend we’ve seen explode over the last five years it’s the role of micro-influencers. Typically bloggers (but also instagrammers, facebookers and Twitterers), micro influencers stand at the center of a community, attracted and bound by a shared interest. These influencers produce…

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